ASOS.com has added personalised recommendation technology to its website to enrich the shopping experience of customers and increase sales.
The fashion retailer will use the technology to recommend products to online customers based both on what they have bought before and on what others have bought.
“Personalised recommendations offer our customers a bespoke shopping experience,” said James Hart, ecommerce director at ASOS.com. “With over 35,000 products available, we need a tool where shoppers can see complementary fashion suggestions that are relevant to them.”
As a result, cross and upselling is expected to increase.
ASOS.com receives 11 million monthly visitors and recently expanded into the US, Germany and France. It appointed e-commerce technology company Fredhopper to implement its behavioural targeting software.
ASOS.com is also using Fredhopper’s sophisticated on-site search technology, which delivers more relevant search results, faster.
“ASOS.com is widely regarded in the fashion industry as the leader in e-commerce best practice,” said Joris Beckers, chief executive of Fredhopper. “Our recommendation engine drives smart merchandising, giving the consumer more of what they want and the retailer higher sales.”