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Augmented reality: making big online purchases more likely

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Consumers can now see how a new touchscreen Tissot watch would look on them from their own computer. They can see themselves wearing their chosen watch, in a variety of different colours, styles and sizes, in a novel Tissot marketing campaign that harnesses augmented reality technology.

And they can also experiment with the Tissot Touch’s touch-screen features including a compass, altimeter and thermometer.

It’s an example of what augmented reality can do for advertisers, and is currently being showcased in the UK’s first augmented reality window display at London department store Selfridges.

The technology comes courtesy of real-time light reflecting technology from Holition.

To test it out, consumers can download and print a paper wristband from www.tissot.ch/reality. They can then show the wristband to a their computer’s webcam, which connects to the Holition system and shows themselves waring a virtual watch on their computer’s LCD screen.

The augmented reality feature connects to Tissot’s inventory to show store availability.

Jonathan Chippindale, Holition marketing director, said: “Augmented reality is providing brands with exciting new marketing tools with which to target their consumers. Tissot is a genuine early adopter of this technology and has cleverly integrated it throughout their marketing plans to create awareness, drive traffic online and enable footfall for its retail partners.”

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