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Barclaycard launches into online retail

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Barclaycard has taken its loyalty scheme into online shopping with the launch of an e-store.

Barclaycard holders who are members of the Barclaycard Freedom rewards scheme can now earn rewards by clicking through from the Barclaycard Freedom e-store to a choice of some 80 online retailers, including Currys, Comet and HMV. The first 40,000 purchases before January 5 will earn cashback at 5% of the purchase value, before reverting to 1% cashback.

Rewards earned online are accumulated in pounds and pence and can also be spent in high street stores as well as online. As well as the approximately 80 online stores taking part, there are about 20,000 other retailers involved in the wider rewards scheme.

Sarah Alspach, of Barclaycard Freedom, said: “Shopping online is now the norm for most consumers, not least because of the fantastic savings that can be made.

“Barclaycard Freedom eStore is a unique way of earning Reward Money while shopping online.”

The credit card company has developed the new e-store in partnership with marketing network Affiliate Window. Its partnerships director David Hall said: “The Barclaycard proposition demonstrates how significant performance marketing has become to ecommerce.

"Customers use their Barclaycard to pay for online purchases, making the Barclaycard Freedom eStore a natural first step in their search for retailers and products. Consumers get better value purchases and retailers gain a new customer acquisition channel through the partnership with Affiliate Window.”

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