Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Bensons for Beds scores 22% sales increase with Coolpink

Linked InTwitterFacebookeCard
Bensons for Beds  has reported a 22% increase in online sales over the last year, and is crediting the growth to the allocation of more marketing budget to the web and the commissioning of digital agency Coolpink to develop their web strategy.

"In the current retail trading climate, it is even more crucial to squeeze the most value from our marketing spend — and so far, digital has proved to be one of the most accountable and effective in delivering results," says Simon Williams, marketing manager at Bensons.

Coolpink has been working with Bensons for Beds since 2007, when they were first hired to rebuild their website. The Bensons website is now its largest 'store' and the most profitable.
Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter