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IREU Top500 Brand Engagement Dimension Report 2018

IREU Top500 Brand Engagement Dimension Report 2018

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Boden joins Collect + returns scheme

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Boden has extended choice and convenience for customers returning goods by signing up to the Collect+ network of 3,500 local shops, that all operate within the PayPoint network. In a trial Boden customers were offered the service via a Collect+ leaflet enclosed in their parcel. “The convenience of return locations near to home, work or travel, that are open early until late, is a particular benefit to our customers,” said a Boden spokesman.


Customers simply text their postcode, and then receive a reply giving the address of their nearest store and also a link for smartphone users to search for more. Returns have the potential to be handled more quickly through Collect+ than the postal service. The retailer said the service already accounts for 20% of all Boden’s free returns volume.

Mark Lewis, CEO of Collect+, said: “There are few retailers with customers as loyal as Boden’s, and we’ve been very pleased to find that these customers have become just as loyal to Collect+ since the service first became available. We’re very proud to have been selected as the standard service for returns and hope that our excellent relationship with Boden and its customers will continue to progress.”
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