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IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

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Breville adds reviews and ratings to the mix

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Kitchen appliance company Breville is adding ratings and reviews to its website as it looks to make it easier for consumers to assess its products and decide where to buy.

Visitors to the Breville website will be able to see reviews from more than 120 locations around the web, rather than having to navigate off the site in order to find feedback and ratings.

Technology from Reevoo will power the service, and its automated links will also direct consumers to the best places to buy Breville products.

James Sizer, communications manager at Breville, said: “Our objective with reviews is to provide some additional peace of mind for customers as they make purchasing decisions. We want reviews to help customers make informed selections and choose the right product for themselves, ensuring satisfaction and encouraging brand loyalty.

“We’re also aiming to increase sales conversion for our retailers, because consumers will be making educated, informed decisions based on trusted, independent reviews from their peers. We also believe that the sharing of reviews via Reevoo will encourage a community aspect on our site. This will help us to understand consumer perception and needs, something we can feed into future product development.”

Around a quarter of the Breville range of about 150 products initially feature reviews. In the long-term the aim is to have reviews for every product.

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