Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IRUK Top500 Strategy and Innovation Report: 2018

IRUK Top500 Strategy and Innovation Report: 2018

You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Buyitdirect aims for a 50% boost to turnover

Linked InTwitterFacebookeCard

Online trader BuyitDirect.co.uk is aiming to up its turnover by 50% to £150m by boosting its conversion rate.

The company, which owns and operates IT and home appliances websites such as appliancesdirect.co.uk and laptopsdirect.co.uk as well as running white label sites including BHS direct and Debenhams Extra, currently receives more than 100,000 page views a day and about £100m in revenue a year.

It now aims to raise its conversion rate by 50%, increasing revenue by £50m. To that end it is working with conversion management specialist Maxymiser, implementing multivariate and A/B testing on its website. Using this, BuyitDirect aims to measure live visitor responses to a variety of web content, to work out which combinations have the most positive impact on conversion rates.

Nick Glynne, managing director of BuyitDirect, said: “For every bit of traffic that lands on our site we need to make sure we’re not wasting it and that we are doing our best to convert each individual visitor into a paying customer. Prior to working with Maxymiser we were making decisions about content based on personal preferences and gut feel. We did look at implementing Google’s free tool, but we could see that it would take a lot of technical knowledge and staff resource for it to work effectively, which we didn’t have in-house.”

He added: “Working with Maxymiser could double our current conversion rate, leading to additional revenue of £50million – so we are very excited about the new partnership.”

Wayne Morris, UK general manager at Maxymiser said: “Typically, BuyitDirect’s customers have a high average order value due to the nature of the products they are buying – you don’t buy a new TV or laptop every week. “As such, it is crucial that every visitor to the site sees information, images and prices that are correctly laid out to encourage a purchase. Now that BuyitDirect is making content decisions based on science rather than gut feel this will have a very positive impact on their overall conversion rates.”

Maxymiser was founded in 2006 and has offices in the UK, US and Germany. Clients include Asda, Hertz and Hewlett-Packard.

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter