Charles Tyrwhitt is planning to boost its testing programme as it looks to make its visitors’ experiences on its website more individual.
The upmarket clothing website has opted for technology from customer experience specialist Monetate as it looks to run more concurrent tests on its site in order to improve its business information.
It also plans to use Monetate’s geo-targeting to send relevant messages to users of its UK, US, German and Australian sites.
Jennie Blythe, head of web development and trading at Charles Tyrwhitt
, said the technology would help it to take its testing programme “to a different level, continuing to target our most imporatnt customer segments. As a direct marketer this is inherent to the way we work.”
She added: “The Monetate product really clicked with our digital marketing team. We like that Monetate allows for faster and frequent campaign deployment, allowing business agility.”
Charles Tyrwhitt will also choose between deploying in-house campaigns or using the Monetate strategic services team.
Mike Harris, vice president, EMEA, at Monetate
, said: “Monetate will enable Charles Tyrwhitt to provide the best possible customer experience across its most important digital touchpoints.”