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Doubleclick to offer transactional banner adverts

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Adgregate Markets has announced a deal with Google's DoubleClick display advertising service that will see the company's transactional ShopAds included in DoubleClick's offering.

ShopAds enables ecommerce functionality to be built into any banner advert so that consumers can browse, interact with and purchase directly from within an ad unit.

"Adgregate Markets' ShopAds are a great solution for direct response and brand response advertisers, and we are excited to work with them to bring this cutting edge technology to our clients," said Ari Paparo, Google's group product manager.

"Teaming up with Google and DoubleClick makes a lot of sense for us. As an industry leader, DoubleClick understands the needs of agencies and marketers who will no doubt embrace our ShopAds technology," stated Adgregate Markets' CEO Henry Wong. "We know our technology is game changing and that DoubleClick is positioned to help us deliver this innovation to their customers."
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