eBay has extended its pan-European performance marketing partnership to Germany.
The move means performance agency R.O. Eye now runs the eBay Partner Network affiliate marketing programme in all eBay’s major European territories, including France, Spain and Italy.
"eBay’s focus on international expansion allows us to enhance our affiliate partners and increase their business on a global scale,” said Gianfranco Ludovici, senior manager of online partnerships, EU, at eBay
. “The alignment between programmes across all countries will bring consistency, help our partners grow and give customers a better retail experience.”
A dedicated account management team will be based in two R.O.EYE offices - London and Berlin, with a team of four recruited to manage the eBay Partner Network Account in Germany.
“The partnership with eBay in Germany means we are now running the largest element of the Partner Network in Europe,” said Mark Kuhillow, founder of R.O.EYE
. “We’ll take relevant knowledge and successes we’ve had in the UK and other European territories and roll them out in the German market, enabling eBay to increase its global reach.”