Business intelligence company Experian Hitwise has launched a new search service for marketers in the UK.
Hitwise Search Services helps marketers to use both paid and natural search, calling on Hitwise Search Intelligence.
Experian Hitwise is working with Search Johnston for natural search and Forward3D for paid search, and says the new services will deliver “unparalleled insight into online consumer behaviour and trends.”
Consumer demand analysis from Search Johnston will, it says, enable marketers to find out how consumers search for the products and services in their market. Meanwhile, paid search services, powered by Forward3D, will give companies a three-dimensional view of their existing PPC activity, combining both transactional and market data.
Jon Buss, general manager of Experian Hitwise UK, said: “The launch of Hitwise Search Services further enhances the range of digital marketing capabilities we offer our clients. By partnering with two leading search businesses we can help drive optimum value for our clients’ search marketing investments. Hitwise Search Intelligence already gives clients a competitive advantage when planning, monitoring and measuring search campaigns and our newly launched Search Services capability will help clients implement an effective SEM strategy.”