Login or Register
New to InternetRetailing?
Register Now
Site Menu
You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.

Already a member? Log in here

Fashion retailers opt for virtual fitting rooms

Linked InTwitterFacebookeCard
Hugo Boss , L.K. Bennett, Nicole Fahri, Superdry and Adidas have all signed up to for online fitting rooms.

The five clothing brands have all signed on the line with Fits.me, whose software-as-service virtual fitting rooms allow website visitors who input their measurements to see how clothing would look on them. The Superdry, Adidas and Hugo Boss agreements also include overseas websites.

Fits.me founder and chief executive Heikki Haldre says retailers are acting in order to reduce return rates.

“More and more people are buying clothing online, which is leading to increased volume of returns because of the online fit problem: the impossibility for people to try garments on before buying.

“Returns are very damaging to profitability and what we may be seeing is that retailers are reaching some kind of tipping point, forcing them to address the issue. We are experiencing a great deal of not just interest in our virtual fitting room, but real intent. In my view we could see 2013 being the year in which virtual fitting rooms came of age.”

The new fitting rooms are currently being customized for each of the new clients and are expected to go live when spring collections are launched.

Jermyn St tailor Hawes & Curtis was the first UK retailer to sign up for Fits.me's biorobotic virtual fitting room, back in 2010. Today its client list also includes Barbour  by Mail, Boden, Ermengildo Zegna and Pretty Green.
Linked InTwitterFacebookeCard
Add New Comment

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet