Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

Filofax fashion email to target social media users

Linked InTwitterFacebookeCard


Filofax is to use Twitter and Facebook to get to know its customers in email campaigns.

The retailer is launching a new product and fashion edition of its newsletter, which will encourage customers to contribute personal Filofax stories while showing them recent conversations others have had on Facebook and other social media sites.

The newsletter will be sent out to segmented audiences, split by gender. It will feature special offers and discounts for online customers.

“We have a very loyal customer base of highly engaged brand advocates. As such retention-based marketing has played a significant role in our online strategy to date,” said Jess Stephens, group e-marketing manager at Filofax. “Building on that we want to understand our customers even better than we do already.”

To achieve the segmentation and integrate social media, Filofax is using Emailvision’s marketing solution Campaign Commander.

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter