Login or Register
New to InternetRetailing?
Register Now
Site Menu
You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.

Already a member? Log in here

French Connection launches campaign to collect customer feedback

Linked InTwitterFacebookeCard

French Connection has teamed up with InStyle magazine to encourage customers to leave ratings and reviews on its website.

The magazine’s deputy editor Pat McNulty kickstarted the process with her reviews of 70 products published on French Connection’s website.

During August the retailer is holding a competition with the aim of capturing customers’ views and opinions on its new range, through the Bazaarvoice ratings and reviews platform.

Further, an email campaign will ask customers who have bought to visit the site to review and rate their purchases.

Jennifer Roebuck, director of e-commerce and digital marketing at French Connection, said: “Capitalising on customer enthusiasm can reveal many hidden truths and increase the likelihood of a customer buying online.

“Unlike our high street stores, shoppers don’t have the opportunity to try on an item of clothing before they buy, so giving customers a chance to share those insights post purchase will help others make a more informed purchase, help reduce the number of returns and encourage brand loyalty.”

Linked InTwitterFacebookeCard
Add New Comment

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet