Login or Register
New to InternetRetailing?
Register Now
Site Menu
You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.

Already a member? Log in here

John Lewis introduces personal recommendation

Linked InTwitterFacebookeCard

John Lewis is introducing personalisation to its ecommerce website and emails as it looks for further growth online.

The department store group has signed with RichRelevance after trialling its personalised product recommendations from mid-November. It later reported online sales up by 27.9% in the five weeks to December 31.

Personalisation technology learns from customer behaviour on a website and in their shopping history to show them products that are more relevant to them, inspiring them to buy. By using personalisation technology, John Lewis says it aims to offer every customer a unique experience.

“We see personalisation as an extension of quality customer service, by giving every shopper an experience uniquely tailored to their preferences,” said Sean O’Connor, head of online delivery and customer experience at John Lewis.

“We chose RichRelevance as our personalisation partner because their technology provides our customers with increasingly relevant product recommendations so they’re able to find related products they want to buy more easily. We’ve seen a substantial lift in sales and order volume.”

Darren Hitchcock, VP of the UK and European region at RichRelevance, said: “It has been an exciting experience partnering with John Lewis and demonstrating how powerful personalisation can be to both online customer engagement and the bottom line.”

Linked InTwitterFacebookeCard
Add New Comment

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet