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Lastminute.com launches new performance marketing programme

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Lastminute.com   has launched a new affiliate programme as it looks to move its performance marketing "to the next level".

The online travel and leisure specialist is aiming to enlist new and high-quality partners to its exclusive programme with Affiliate Window, while working in a more targeted way with existing publishers.

Lastminute.com sees more than 1.65m visitors a week to its one-stop shop for flight bookings, hotel accommodation and holiday packages. In 2011, it sold 750,000 airline tickets to 1,300 destinations around the world. Now it plans to extend its online marketing programme through the performance marketing channel.

“Our affiliate programme has seen significant growth over the past few years and we are looking to strategically work with Affiliate Window to take things to the next level,” said Natasha Rayment, group meta and affiliate partnerships manager for Lastminute.com. “We were impressed with their reputation within the industry among top publishers as well as smaller, relevant partners within the industry, in addition to the creative and exciting ideas they proposed to help drive the programme forward.”

Anjulie Truong, client services manager for Affiliate Window, said: “This launch represents one of the network’s greatest client achievements so far in 2012. Lastminute.com is a progressive advertiser with fantastic brand recognition. Our mutual aim is to nurture the brand’s affiliate presence by growing an innovative and profitable programme for lastminute.com.”
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