has signed up with online lead generation specialists Clash Media
in a bid to gain 20,000 new consumer leads every month.
The deal follows several months of pilot testing and the decision to go ahead was based on the return on investment generated by the trial.
Clash Media will now put in place an online campaign that will collect and manage the consumer leads, using what it describes as "fully transparent performance-based digital marketing techniques." The campaign will promote various consumer incentives such as interest free credit, money off deals and free delivery.
"This latest account win highlights the ability of our performance-based campaigns to deliver ROI for catalogue retailers," says Simon Wajcenberg, CEO at Clash Media. "As well as monitoring marketing and advertising spend this year, companies are looking to cut unnecessary costs in any way possible. Our campaigns are highly performance-driven: Consumers have already expressed a direct interest in receiving the catalogue so will be expecting its arrival and will be more likely to purchase products. The digital marketing campaigns that we put in place are fully transparent so clients can see where our leads come from and how they're being successful."