UK fashion retailer Next is moving into the US market through an exclusive online deal with Sears.com.
Sears has announced a partnership with the 25-year-old UK firm that will see it sell clothes from women’s knitwear and suits to men’s casual and business clothes.
Imran Jooma, president of ecommerce at Sears Holdings, said: "At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers.
“Next gives customers both style and affordability, so they don't have to choose between the two."
Sears Holdings Corporation has 3,900 stores in the US, which sell products from clothing to electronics and garden equipment.