Multilingual search engine optimisation specialist Oban Multilingual has launched a cultural multivariate testing solution that allows different components to be added to or changed on a website and then monitored to see how people from different cultures react to them.
The GlobalMaxer solution has been undergoing testing on a Jordanian tourism website since January, with surprising results. For the test, separate French and German domains containing the Jordanian tourism website were created, with the goal of maximising the number of visitors who requested a Guide to Jordan brochure. Oban then applied its software to each site, with the goal of identifying the perfect layout and phrasing for each culture.
During the test period, the site received more than 2,750 visitors, of whom 10% downloaded a brochure: