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Shoppers 'try on' Boucheron jewels online

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Internet shoppers can now try on jewellery from upmarket retailer Boucheron using augmented reality.

Augmented reality technology company Holition has teamed up with Boucheron to allow the retailer’s potential shoppers to try on jewellery both online and in a number of stores.

Its applications put a virtual 3D object onto a marker, such as a paper wristband, allowing the user to try on a range of accessories, including more than 20 different jewelled watches, a range of rings set with sapphires, diamonds and other gems. Computer users will be able to see themselves on their PC or Mac screens, as if in a mirror, in real time. To try on the jewellery click here.

The technology is integrated with social media, allowing potential customers to take a picture showing them wearing the jewellery and watches, and to share it with family and friends on social networking sites.

Jonathan Chippindale, chief executive of Holition, said: “Having been the first to create a high-quality augmented reality application for luxury watch brands Tissot and Tag Heuer, we are excited to be further stretching the boundaries of augmented reality through our work with Boucheron.”

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