Twitter
Facebook
Linked In
RSS
Login or Register
New to InternetRetailing?
Register Now
Internet Retailing
IREU Top500 The Customer Report: 2018

IREU Top500 The Customer Report: 2018

You are in: > Home > Themes > Product

This is your 1 complimentary article for this month

Become a member for unlimited and immediate access.


Register
Already a member? Log in here

'The personal shopper online': Garmentology

Linked InTwitterFacebookeCard

The big hurdle in selling clothes online is that many shoppers prefer to try clothes on in order to know if it suits them. When they do buy fashion online, there is also a high rate of returns – leading to higher delivery costs for the retailer.

But now a new tool has been launched that may answer that problem. Garmentology, designed for retailers to embed on their ecommerce sites, takes shoppers through an online image consultation.

After finding out customers’ shape, size, height, proportions and colouring, the Garmentology application delivers personalised recommendations of what styles and colours would best suit that person. It also recommends relevant products stocked by the retailer.

Shoppers looking for clothes recommendations from the Garmentology website can click through from the recommended clothes to complete their purchase with retail partners including Asos, Boden, John Lewis and Reiss.

Susanne Newman, co-founder of Garmentology, said: “Garmentology treats each user as an individual. It’s a personal way of connecting shoppers to the products they want. Each profile is built up to each individual standard and it remains individualized all the way through. It has even been described as the personal shopper online.”

Newman was previously an account director for a FTSE 100 IT company and went on to train as an image consultant. After taking out time to bring up her daughter, she launched Garmentology with co-founder Rob Macdonald.

Currently the application is designed for women customers but there are plans to extend it to men.

Newman added: “There is nothing worse than the feeling you get when you’ve just bought something gorgeous, but for whatever reason it doesn’t fit right or the style doesn’t flatter your figure. Garmentology is all about finding the right clothes and styles for your individual preferences and we hope retailers will see the value this could add to the online shopping experience.”

Linked InTwitterFacebookeCard
Add New Comment
LoginRegister

Become a Member

Create your own public-facing profile
Gain access to all Top500 research
Personalise your experience on IR.net
Internet Retailing
We are the magazine, portal and research source for European ecommerce and multichannel retail, hosting the board-level conversation for retailers, pureplays and brands across all of our platforms. Join the conversation.

© InternetRetailing Media

Latest Tweet

Internet Retailing
Tamebay
eDelivery
Twitter
Facebook
Linked In
Youtube
RSS
RSS
Youtube
Google
Linked In
Facebook
Twitter