Behavioural merchandising specialist Avail Intelligence has launched a new service designed to enable small to medium size online retailers to improve their conversion rates and average order values.
Avail Express is an entry-level software-as-a-service solution for retailers with annual revenues of between three and ten million euros and is based on the Avail Behavioural Merchandising suite already used by companies like Game and Wilkinson in the UK.
Avail Express collects and analyses customer behaviour on a web site, such as popular searches and previous purchases, and then provides real-time recommendations from the etailer’s community for each customer browsing the site.
Online retailers can be up and running within 48 hours of registering for the service, and a one-to-one webinar with a member of the Avail team shows the user on how to get the most from the software. The first 30 days are usually offered as a free trial, after which Avail will charge retailers 6% of the measurable revenues generated plus a €99 monthly fee.
“We’ve seen a great deal of demand from midsize retailers looking for a smarter and less time-intensive way of merchandising hundreds, if not thousands, of products online,” says Pontus Kristiansson, CEO and co-founder at Avail Intelligence. “Avail Express allows those midsize retailers looking to maximise profits and sales to show the right products, to the right visitors, at the right time during any stage of the customer’s interaction with their site.”