Television and ecommerce shopping channel QVC has launched in France.
The company launched online at QVC.fr in June, selling 46 brands in the beauty, jewellery, apparel, home and accessories categories, and began broadcasting video on August 1. By the end of this year it plans to offer almost 300 international and French brands in the country.
This month QVC programming is expected to reach 12m homes in France, rising to 18m by the end of the year. Meanwhile, responsive design-enabled QVC.fr can be viewed on web, smartphone and tablet.
“In recent years, France’s digital infrastructure and ecommerce offerings have evolved considerably, making it a prime market for QVC’s continued global expansion,” said Mike George, president and chief executive of QVC, Inc. “For almost 30 years, QVC has invited customers to find items they love through the joy of discovery, entertainment and community. Today, shopping with QVC is as simple as turning on your TV, grabbing your smartphone or tablet, or browsing the web, which will appeal to French shoppers looking for a unique, fun and engaging experience.”