Radley+Co saw its checkout abandonment fall by 28% and checkout conversions increase by 10% following the adoption of new technology.
The luxury bags and accessories retailer worked with RedEye to optimise its website conversion rate. The process started by identifying business objectives and KPIs in order to set the parameters for an optimisation dashboard. Information and insights gained from analytics and usability testing were fed into the dashboard, where they could be compared, tracked and analysed.
Discrepancies from the analytical data suggested a problem with the checkout process. This was followed up with a two-day usability test, using participants who fitted Radley+Co’s target audience segments.
RedEye embarked on a project to redesign the payment pages in order to simplify and improve the user experience, and as a result, checkout abandonment fell by 28% and conversions rose by 10%.
Sarah Chambers of Radley+Co said: “RedEye’s data-driven approach has really helped us to understand how we can optimise our site.”
