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Reaping what you Sow at Internet Retailing 2010

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Visitors to this year’s Internet Retailing 2010 conference can choose to focus on three main tracks.

Last week we took a look at track one, Captivating the Consumer, and this week we focus on track two Reaping What You Sow, which looks at the e-commerce investments that deliver significant returns. Next week we’ll be investigating track three, Making Cross Channel Work, which focuses on the small improvements that can have a powerful linking effect on your overall process.

And in the weeks following that we’ll have a series of interviews with some of the high-profile speakers who are taking part in Internet Retailing 2010. They will include our keynote speakers who this year are drawn from retailers as diverse as M&S, DSGi and eBay.

Internet Retailing 2010 promises to take a new look at just how online retailers can act to raise their game by investing in best practice basics, through its second track, Reaping What you Sow. In 2010, investment is set to be in areas such as the mobile channel, where the number of shoppers in growing fast. This is an area that Internet Retailing has itself recently invested with the launch of and a dedicated section in Internet Retailing magazine, and it’s also a focus for this part of the conference.

Bringing this track to life will be a series of high-profile speakers. Internet Retailing editor-in-chief Ian Jindal chairs this track, which will start with an in-depth look at how global brand Estee Lauder makes sure that the promise of its brand image is supported by the customer experience and a mixture of online marketing activities including social media and mobile. The presentation is by John Squire, chief strategy officer at Coremetrics and Ross Miller, director of analytics at Estee Lauder Companies.

Then chief information officer JJ Van Oosten will give an insight into the supermarket giant’s strategy for reaching a wide online and mobile audience through the platform, while Rob Silsbury, marketing manager at Boden, will let us into the secrets of success behind the Boden brand, including its use of technology.

After lunch, attention turns to mobile, currently a key area for retail investment. Mark Cody, O2 channel business manager for interactive services, will discuss how mobile can be used to drive sales online, in the high street and beyond, while also giving us an update on contactless payment technology.

Argos has scored some key successes in the mobile market this year and its multichannel programme and operations manager David Tarbuck will be a key speaker at Internet Retailing 2010 with his look at some of the innovations mobile shoppers can expect to see coming up in the months and years ahead, based on the Argos experience.

Finally, Paul Skeldon, editor of m-retailing, will chair a panel discussion on the future development of mobile retailing, answering the question: Is mobile the key to cross-channel retailing or the precursor to ‘omni-commerce’?

Internet Retailing 2010 is for business people in retail. Last year it attracted top-level executives from pure play, multi-channel and bricks and mortar retailers, along with suppliers and analysts.

For more details or to reserve a place click here.

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