It is easy to forget that people are still a crucial part of the ecommerce eqution and recruiting the best is vital to any etailer. When it comes to recruitment, bricks and mortar retailers arguably have an advantage over pureplay ecommerce vendors. A high street chain is, quite literally, a shop window into company culture and working conditions.
Savvy job hunters can perform due diligence before they agree to take a job by simply visiting a store and having a snoop around. Many more will already be acquainted with working conditions because they are loyal customers themselves.
It’s easy to work out the lay of the land: are staff members happy, is there a buzz and do working conditions seem to be in good order? If so, the job’s a good’n. Conversely, if not, they might be persuaded to think again.
But for internet retailers, it’s a little trickier to prove you’ll provide a good job for the right candidate. Sure, people can visit your virtual shopfront but they only have your visible brand to go on, nothing about the machinations that lurk behind the façade.
It could make attracting stuff that little bit harder. But help is at hand, in the unlikely form of your mobile phone. Today, a constellation of apps are available to help you land the best people. Here are three of the best for your business:
Good.co is designed to help employees find the best possible cultural fit with prospective places of work. The science behind the app is based on proven psychometric formulas and it uses gamification to give users a fun way of discovering their key motivations and personality traits.
The app creates a profile from users’ answers and creates a ‘fit score’ to tell job hunters whether their new gig will be a marriage made in heaven or the job from hell. For businesses, it helps them identify people with the right traits to work within certain teams in the business.
The app has millions of users. Company profiles – which are used in matching candidates to businesses – are created with data from existing workers as opposed to carefully controlled brand guidelines. The information is neither positive or negative, but gives a clever insight into whether a candidate will cut and run or be a constructive member of the team.
Available on: iOS and Android
Instajob is an app for the Instagram Age, providing a clever a direct route to posting job ads via your social media channels. Inspiration from the app comes from the fact that attention spans are shortening and people need more visual stimulus to be drawn into a job ad.
The app allows users to turn images on your phone into job listing instantly, ready for social sharing. Recruiters can snap their ultra cool office space or an ecstatic member of staff to show off life at the firm. By layering on text they can briefly describe the vacancy and contact details.
It’s just the thing for e-shops with large social media followings.
Available on: iOS and Android
InterQ is a job interview aid that allows interviewers and applicants create the foundations of a productive conversation. The candidate downloads the app and completes a test, the results of which are emailed to the interviewer, giving them something to go on ahead of any cross-examination.
The app comes with a range of pre-loaded discussions based on different job roles and specialisms. Interviewers can get an early view of candidates’ communication levels, business acumen and problem-solving abilities; as well as how they cope under pressure.
Businesses can retain test history for their records and, soon, they will also be able to customize their own set of thought-provoking questions.
Available on: iOS