The European Consumer Packaged Goods (CPG) market – that collection of ambient products and simple SKUs that make up a vast swathe of what Europe’s consumers regularly buy – is shifting as the macroeconomic landscape around it changes. Consumer shopping habits and financial pressures have seen many CPG brands and manufacturers move to embrace D2C ecommerce to move more product and to compete with new players in mass retail. But this has come with its challenges, not least reinventing its supply chains, pricing and distribution models.
In this report we look at the underlying market for CPG goods in Europe, how each part of the often complex supply chain has to change to meet these new demands and what that means for a raft of key players in the sector.
Drawing on market data, consumer surveys and case studies, the report offers a snapshot of where the European CPG market is today, where it has come from and, crucially, where it is heading.
Profiles and case studies include:
- Gibson Guitars
- Ferrara Candy
- DJI
- Huel
- Puma
- Charlotte Tilbury
- Tails.com
- Coca Cola
- Nestle
- Unilever
- Proctor and Gamble
- United Petfood Producers
Key data includes:
- Average spending of CPG e-shoppers (€), Europe, 2019-23
- Annual revenue for the CPG ecommerce market (bn €), Europe, 2019-23
- Average spending of food, beverage and household essential e-shoppers (€), by region, 2019-23
- Annual revenue for the food, beverage and household essentials ecommerce market (bn €), by region, 2019-23
- Annual change in revenue for the CPG ecommerce market (%), Europe, 2019-23
- ConsumerX consumer data on online shopping habits across food, beverage and household essentials
