Crownpeak – Think Global, Act Local

June 2024
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Report Summary

A guide to strategies for localising ecommerce

Download our latest ebook written with Crownpeak Product Discovery in which we explore the strategies retailers can use to succeed in going global while acting local.

To truly thrive in international markets, businesses must meet shoppers in their regions, considering not just language and currency but also tailoring their merchandising strategies to regional preferences, trends, and shopping behaviours.

In the recent RetailX Top1000 EU listings, Crownpeak powers nearly a quarter of the Top50 EU retailers. This paper helps to uncover the best practices and great examples of those who are thinking global and acting local with product discovery combining search, merchandising, and recommendation strategy into one solution.

In this ebook, produced in association with Internet Retailing, we explore the art of thinking globally but acting locally in more detail, looking first at the definition of localised retail and at the prevalence of cross-border retail, based on exclusive research of retailers within the Top1000 Europe list. Next, we examine what you need to consider to think global and act local, and how deep you should go with localisation.

In our best practice section, we profile retailers and brands that are putting such strategies into action, including La Redoute, Mango, Kurt Geiger and Harvey Nichols.

We conclude with five tips for localised ecommerce success. We find that mastering global ecommerce merchandising requires a nuanced understanding of regional preferences, trends, and trading behaviours.

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