DigitalX Digital Marketing Evolution 2024

April 2024
Sponsored by
What's inside
Partner perspectives
Personalisation & performance
Social whirl
Company profiles
Report Summary

Download the DigitalX 2024 report which arrives at a moment when the digital marketing sector is in a state of flux. While new performance marketing tools and methodologies have, at first glance, made it easier than ever to measure the effectiveness of campaigns and initiatives, marketers need to be sure they are tracking the right metrics for different customer groups.

In addition, individual consumers need to be at the centre of all that marketers do, even as regulation makes it more problematic tracking consumer behaviour.

Consumers themselves have more power, both because digital technologies make pricing increasingly transparent, and because consumer behaviour on social media can impact on the reputation of retailers and brands. 

Inside the report we discuss how marketers need to deal with the challenges here at the same time as grappling with advances in fields such as deep tech, AI, data science, social trends, platforms and behavioural analysis.

The DigitalX 2024 Report, through a mix of analysis, expert comment and case studies, illuminate key themes including:

  • How do retailers and brands best build customer engagement and loyalty?
  • How do retailers and brands put digital at the heart of marketing initiatives?
  • What is AI good at within digital marketing? Conversely, which areas still need the human touch?
  • What is full funnel marketing and why does it matter?
  • How should retailers and brands deal with a changing regulatory landscape?
  • Case Studies: – Shein, Ugg, Deckers Brands, John Lewis, Sweatty Betty, Nike, HP, Sainsburys, L’Oreal, Pepsico and Kingfisher
Already registered with us? Log in

Access this report

To read the rest of the DigitalX 2024 Report, please enter your contact details.

Please enter your business email address.

Our content is free to access for retailers and brands and we use your email address to identify you and grant you instant access.

If we do not recognise your email address we will email you to confirm your access to our content. Please check your inbox for an email from InternetRetailing.net

Tick if you would like to register for the InternetRetailing newsletter to receive the latest news, research and event information straight to your inbox? Tick if you would like to register to receive emails from our industry partners? 

Terms & Conditions

Your information will be handled in accordance with the EU General Data Protection Regulation 2016 (GDPR). You can click on the unsubscribe links in our emails at any time to update your preferences and you can read our full Privacy Policy here. When you download this, we may share your data with the sponsors of the report in line with our Privacy Policy, and through carefully-evaluated legitimate interest. If you have any queries please contact our Data Compliance Officer on dataprotection@retailx.net.

Yes, I agree with the privacy policy and terms and conditions. Access Report
']

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on IR.net

To get full access to your selected reports, please sign in below:

Sign in to your account