Download the DigitalX 2024 report which arrives at a moment when the digital marketing sector is in a state of flux. While new performance marketing tools and methodologies have, at first glance, made it easier than ever to measure the effectiveness of campaigns and initiatives, marketers need to be sure they are tracking the right metrics for different customer groups.
In addition, individual consumers need to be at the centre of all that marketers do, even as regulation makes it more problematic tracking consumer behaviour.
Consumers themselves have more power, both because digital technologies make pricing increasingly transparent, and because consumer behaviour on social media can impact on the reputation of retailers and brands.
Inside the report we discuss how marketers need to deal with the challenges here at the same time as grappling with advances in fields such as deep tech, AI, data science, social trends, platforms and behavioural analysis.
The DigitalX 2024 Report will, through a mix of analysis, expert comment and case studies, illuminate key themes including:
• How do retailers and brands best build customer engagement and loyalty?
• How do retailers and brands put digital at the heart of marketing initiatives?
• What is AI good at within digital marketing? Conversely, which areas still need the human touch?
• What is full funnel marketing and why does it matter?
• How should retailers and brands deal with a changing regulatory landscape?
Case Studies to Include – Shein, Ugg, Deckers Brands, John Lewis, Sweatty Betty, Nike, HP,
Sainsburys, L’Oreal, Pepsico and Kingfisher
