Europe Homeware Sector Report 2023

May 2023
Sponsored by
Report Summary

The European homeware sector is a €40bn industry, which saw strong growth across the lockdowns of 2020 and 2021 as consumers invested in renovations and home offices. As the world has returned to normal, markets have consolidated and growth in many areas has slowed due to inflation and rising house prices.

We also examine Europe’s online homeware consumers who are young, increasingly digital and driven as much by fashion as they are necessity and use online, mobile and social media as part of an increasingly complex path to purchase. As younger customers become homemakers, speedy delivery, ethical sourcing, sustainable production and delivery are becoming key drivers of this once thought of “staid” sector.

Download the full report for insight into: 

  • Why did the homeware market shrink in 2022?
  • Why homeware has the lowest ecommerce uptake compared to all the other retail sectors
  • How does Ikea attract ten times more traffic to its website than its nearest rival?
  • Homeware spending across Europe is strongest in Italy, Spain and Romania
  • Sustainability is a keen driver of online homeware shoppers
  • 72% of homeware shoppers use their smartphones to buy all or most of the time
  • Amazon’s successful push into homeware during the pandemic and the growth of marketplaces in this sector
  • How this sector is already leading the way in terms of AR uptake and approval

Report highlights:

  • 55 pages of market-leading research into the European Homeware Sector
  • Largest 50 sector retailers
  • 49 illustrative RetailX figures, charts and graphs 
  • 9 company profiles including:  Blinds2Go, Displate, Plumbworld, Jardiland and Dunelm
  • 3 case studies including: E.Leclerc, Furniturebox and Wayfair

Download our accompanying Datagraphic

Already registered with us? Log in

Access this report

To read the rest of the Europe Homeware Sector Report 2023 Sponsored by Tealium, please enter your contact details.

Please enter your business email address.

Our content is free to access for retailers and brands and we use your email address to identify you and grant you instant access.

If we do not recognise your email address we will email you to confirm your access to our content. Please check your inbox for an email from

Tick if you would like to register for the InternetRetailing newsletter to receive the latest news, research and event information straight to your inbox? Tick if you would like to register to receive emails from our industry partners? 

Terms & Conditions

Your information will be handled in accordance with the EU General Data Protection Regulation 2016 (GDPR). You can click on the unsubscribe links in our emails at any time to update your preferences and you can read our full Privacy Policy here. When you download this, we may share your data with the sponsors of the report in line with our Privacy Policy, and through carefully-evaluated legitimate interest. If you have any queries please contact our Data Compliance Officer on

Yes, I agree with the privacy policy and terms and conditions. Access Report

Register for Newsletter

Group 4 Copy 3Created with Sketch.

Receive 3 newsletters per week

Group 3Created with Sketch.

Gain access to all Top500 research

Group 4Created with Sketch.

Personalise your experience on

To get full access to your selected reports, please sign in below:

Sign in to your account