The InternetRetailing France Luxury 2025 report presents a comprehensive overview of the market’s strong profitability and the unique motivations of French luxury consumers, who value quality, local goods, and increasingly, sustainability.
The report delves into market segments, highlighting the dominance of fashion and apparel but also noting the growing importance of areas like luxury sportswear and electronics.
Furthermore, it examines consumer behaviour, emphasising the shift towards online shopping and the key drivers behind luxury purchases, such as quality and ethical considerations.
Inside the report
- Largest luxury brands – French shoppers are keen to shop from brands that are French, see who makes the list
- Market context – The French luxury market turns a healthy profit, driven by consumers looking for cache, value and experiences
- The luxury consumer – ConsumerX research highlights French consumers are increasingly shopping online, but it is those that are seeking sustainability and value for money that are increasingly drawn to luxury
- Channels and devices- An even split between instore, online and mobile luxury shopping shows how omnichannel French consumers have become
- Sustainability – From ‘slow life’ to value-for-money, sustainability is a key driver of luxury sales – and French consumers are embracing it keenly
Company Profiles
Our analysis of the French luxury sector is illustrated with company profiles showcasing the approaches being taken by six retailers:
- Cartier
- Givency
- L’Occitane
- Louis Vuitton
- Vestiaire Collective
- Yves Saint Laurent
