Pre-register now for the Retail Media Report 2024 which will look at how this ‘new’ market has come into being, what it means for the stakeholders across retail, brands, suppliers, agencies, media companies and tech vendors. We explore how retail media taps into not only how these players want to operate, but also chimes with changing consumer search,discovery and shopping habits.
Drawing on ConsumerX research, third party data and value-chain testimonials, the report will explain the concept of retail media networks, their evolution, how to leverage them from any point within the value-chain and where they go next
The Retail Media Report will outline the players in this field and how they can build a retail media network:
- Retailers
- Steps needed to go from today’s retailer totomorrow’s fully integrated retail media network player
- The expertise needed to do it – what you havein-house and what you need to bring in (and when)
- The end of trade marketing budgets
- What data to harvest – and how to use it.
- Brands, manufacturers and suppliers
- Steps needed to move from trade marketing relationships with retailers to an ad/marketing/media relationship
- The expertise needed to do this in house orthrough media agencies
- Agencies
- Steps needed to embrace this retailer-led worldof ad sales and marketing
- The relationships needed and changes in working practices§ The data needs and inventory needs
- Tech partners
- The vendor landscape and what platforms are available
- How to manage your data, ad inventory management to launch a successful network.
To illustrate the theory with real-world examples the report will feature case studies of some of the worlds most recognisable retailers:
- Tesco (UK)
- Co-op (UK)
- Sainsbury’s (UK)
- Boots (UK)
- Superdrug (UK)
- Currys (UK)
- Walmart (US)
- Warehouse Group (NZ)
- Call360 (Australia)
Pre-register now for this report and sign up to our fort-nightly newsletter that will keep you up to date with the latest news and option of a new channel in its development phase.
