In-store retail media – opportunities for brands to advertise within the physical retail environment – is perhaps the fastest growing segment of the retail media landscape, Data suggests that spending is projected to reach around $1bn by 2028 and is already known to be one of consumers’ most favoured advertising media – right there at the point of purchase.
Shelf wobblers and in-store end-of-aisle pop-ups are nothing new, but the digital transformation seen across retail and marketing has reached in-store, with digital screens and displays fuelling increased interest in in-store by retailers keen to make money, brands keen to reach shoppers in the moment and among consumers who are looking for inspiration.
In this report we unpacked what makes in-store retail media tick, including:
• Market overview – outlining what in-store retail media is and how it fits within the broader retail media and marketing sector
• Market dynamics – how the in-store retail media sector is performing and where its growth vector lies
• In-store success factors – what drives a successful in-store retail media strategy, including data strategies, customer experience strategies and the tech needed for success
• In-store performance metrics – what and how to measure the success of an in-store retail media strategy
• The Road Ahead – where in-store retail media is headed and how it is going to get there
• Case studies and company profiles – a deep dive into the most interesting in-store retail media offerings worldwide and the brand, tech and strategies that make them work.
