The Retail Media Report 2024 is your essential guide to understanding one of the fastest-growing opportunities in the retail ecosystem: retail media. As this ‘new’ market rapidly evolves, it’s transforming how retailers, brands, suppliers, agencies, and tech vendors collaborate and innovate. This report dives deep into the mechanics of retail media, offering a comprehensive analysis of its origins, current impact, and future direction.
What is Retail Media and Why Does it Matter?
Retail media networks are revolutionising how consumers discover and shop for products. By leveraging first-party data, retailers are turning their platforms into powerful advertising networks, allowing brands to engage directly with shoppers during their buying journey. The report breaks down how these networks have evolved from traditional trade marketing models to fully integrated ecosystems that align with changing consumer search, discovery, and purchasing behaviours.
Drawing on insights from ConsumerX research, third-party data, and value-chain testimonials, the Retail Media Report 2025 provides actionable insights for every stakeholder in the retail media landscape. Whether you’re a retailer looking to build a network or a brand navigating this new advertising channel, this report will help you understand how to leverage retail media for maximum impact.
What’s Next for Retail Media?
Retail media networks are poised to become one of the most lucrative and influential aspects of modern retail. As brands, retailers, and tech partners collaborate to refine their strategies, the potential for innovation is immense. The report looks at where retail media is headed next, from advancements in targeting and personalisation to the increasing role of AI and machine learning in optimising ad spend and inventory management.
The Retail Media Report 2024 provides practical guidance for every stakeholder in the retail value chain. Whether you’re building a retail media network, transitioning to a new advertising model, or managing data and ad inventory.
