RetailX Benelux 360 Report 2025

August 2025
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Report Summary

The Benelux 360 Ecommerce Report 2025 provides a definitive, data-driven analysis of the ecommerce landscape in Belgium, the Netherlands, and Luxembourg, offering critical insights into consumer behaviour, emerging trends, and strategies for retail success.

In recent years, Benelux consumers have increasingly embraced online shopping, driven by convenience, a growing selection of international brands, and efficient cross-border delivery options. 

This report explores how shifting consumer expectations—ranging from fast fulfilment to seamless payment methods—are reshaping the ecommerce market. Leveraging extensive research from RetailX, the report details how local retailers and global giants alike are adapting to the unique demands of this region by optimising their omnichannel strategies, incorporating personalsation, and adopting sustainable practices that resonate with the eco-conscious Benelux shopper.

The 2025 Benelux Ecommerce Report also features exclusive case studies of leading retailers, illustrating how these market leaders are driving growth through innovative approaches to digital sales, customer engagement, and last-mile logistics. From exploring social commerce trends to the increasing role of mobile commerce, the report uncovers key opportunities that businesses can capitalise on in this evolving digital landscape.

Additionally, the report provides a regional breakdown of market fundamentals, including an analysis of the most popular shopping methods, consumer preferences, and the leading online marketplaces.

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