InternetRetailing’s European Luxury 2025 report examines the state of the luxury market amid reports of a slowdown. The report explores the impact of economic uncertainty and changing consumer preferences on European luxury retailers, highlighting how some brands are adapting through strategies such as circular business models and technology adoption.
It features bespoke consumer research revealing what European shoppers are buying, their preferred channels, and why they continue to purchase luxury goods, often valuing the premium experience, quality, and sustainability offered by these brands.
Inside the report
- Market context – The European luxury market is known for its heritage and longevity, but in 2025 faces a slowdown in demand compounded by pending US tariffs
- The European consumer – Brand new bespoke consumer research reveals what luxury consumers are looking for; how they are discovering it and why they continue to purchase luxury products
- Sustainability – Whether it is European consumer’s love for the longevity of luxury, or pending regulations, this sector is changing its way for environmental good
- The Top50 List – The leading luxury ecommerce sites, by traffic, paints a revealing picture: the best known brands lie relatively low – indicative of how shoppers are more store-based and exclusive – while the marketplaces, affordable luxury and newcomers dominate the online world
Company Profiles
Seven case studies of leading retailers demonstrate how they are navigating current challenges and maintaining their status in the global market, emphasising the importance of understanding and engaging the modern luxury shopper, particularly younger, digitally savvy consumers.
- Armani
- Hugo Boss
- Harrods
- Louis Vuitton
- Prada
- Max Mara
- Moncler
