RetailX Europe Sporting Goods Sector Report 2025

April 2025
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Report Summary

The global sporting goods market continues to be dominated by powerhouse brands, but local and regional players are increasingly carving out a significant share of the pie. These emerging competitors are leveraging innovative strategies and new digital channels to connect with their target audiences in ways that are reshaping the industry landscape. In the Global Sporting Goods Report 2025, we dive deep into these trends and provide retailers with the actionable insights they need to thrive in an increasingly competitive and evolving market.

The Global Sporting Goods Report 2025 explores how shopper behaviours are shifting—from an increased focus on health and wellness to the growing demand for sustainability in products and production processes. 

Additionally, the report analyses the rise of direct-to-consumer (DTC) models and subscription-based services that are changing how consumers purchase and engage with sporting goods brands. From personalised training plans to curated gear boxes, brands are meeting consumer demand for convenience and customisation like never before.

The Future of Sporting Goods Retail

Looking ahead, the Global Sporting Goods Report 2025 also explores emerging technologies that are set to transform the sector. From AI-driven inventory management and data analytics that optimise the supply chain, to augmented reality (AR) experiences that allow consumers to virtually try on or test gear, technology is becoming a critical driver of both online and offline sales.

Furthermore, sustainability continues to be a major force in shaping consumer preferences. The report examines how sporting goods brands are responding to this demand, by adopting eco-friendly materials, reducing waste, and committing to circular economy practices. We’ll highlight the brands that are leading the charge and the impact these efforts have on consumer loyalty.

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