As the world’s third-largest economy and a nation at the heart of the European Union, Germany has long been a powerhouse of the global economy, a country particularly associated with the export of high-value goods. Nevertheless, Germany has recently been beset by worries over low growth, inflation, the rise of far-right populism and, because of events outside its borders, a sense of Germany’s place in the world not being as settled and secure as in years gone by.
Despite these issues, Germany remains a key market for ambitious retailers, a country where GDP per capita in 2024 exceeded €61.5k. For context, the equivalent global figure is around €21.5k. Germany is also a growing market for ecommerce, a country where more than 90% of the population is online. Added to this, Germany’s ecommerce and multichannel infrastructure serves European markets beyond its borders.
So what do retailers need to do to succeed in the German market? Which marketplaces, brands and retailers exert the biggest influence? How will the German market develop in the years ahead? These are questions that lie at the heart of the RetailX Germany100 360o Report, which not only surveys the overall market, but also focuses on such areas as consumer behaviour and the performance of Germany’s leading retail businesses.
Built on a wealth of original research and data, case studies and expert insights, the Germany100 360 Report is an essential resource for any retailer or brand looking to deepen its understanding of the German market.
Key Highlights
- Strategic overview
The fundamental strengths of the German economy and how investment may well boost both growth and the quality of the country’s infrastructure. - Social commerce
We explore how younger German cohorts are embracing new ways to shop in the digital world. - Retail media
Why German shopping habits make the country a a rich breeding ground for retail media development. - The German consumer
Original ConsumerX research reveals the nuances of how Germans like to shop. - Case studies
insights into how adidas, Amazon Germany, Bershka, Deichmann, Douglas, Hornbach, Müller, Rewe, Rossman and Zalando beat the market.
Why Download?
- Actionable Insights – Use exclusive RetailX data to inform and strengthen your 2025 retail strategy.
- Expert Commentary – Our analysts have more than a decade of experience benchmarking retail markets around the world.
- Practical Guidance – Learn from the practice of best-in-class retailers.
