The RetailX Europe Growth 3000 2024 report names the 3,000 ecommerce and multichannel retailers, brands and marketplaces that follow on from the annual RetailX Top1000 Europe 2024 list.
These are growing businesses that serve online shoppers within 32 markets: those of the European Union and European Economic Area plus the UK and Switzerland. Growth 3000 members hail from a variety of markets and sell goods from a range of categories.
As inflation and interest rates both start to fall, they are selling to shoppers who are starting to look forward to an easing of the cost-of-living issues that have affected the continent in recent years.
Analysis in this year’s Growth 3000 Europe report is organised around the value chain model that is now the foundation of RetailX analysis. This explores how retailers and brands add value in the Customer, Product, Operations and Capital Value Chains as they go through all the steps involved in selling goods.
We investigate the economic context, while illustrating our metrics with case studies that show how retailers selling to Europe are putting them into practice.
Throughout, we use RetailX graphics to illustrate our findings. Those graphics are available to reuse under licence and we encourage you to do so.
Inside the RetailX Europe Growth 3000 2024
- Exploring the context of European retail – We explore the growing retail businesses that make up the Europe Growth 3000 and how they are trading through economic recovery, serving shoppers who expect to buy in the most convenient way
- Inside the Europe Growth 3000 – We highlight some key features of the Europe Growth 3000 2024 and contrast its make-up with that of the Europe Top1000
- Measuring performance – We score performance in tests to create an index value that is used to rank the retailers
- The Customer Value – Chain Retailers in the Customer Value Chain stand out when they put the customer experience first
- How Cora helps shoppers find the right products – French hypermarket chain Cora makes it easy for shoppers to find the right products on its website through judicious use of search and navigation
- The Product Value Chain – Leaders in the Product Value Chain add value through the ways they choose and promote the products they sell
- How Pfister approaches recommendations – We explore how Swiss homewares retailer Pfister, which is ranked Top50 in the Europe Growth 3000 2024, aims to inspire shoppers through the way it presents its products online
- The Operations Value Chain – We look at how retailers that stand out in the Operations Value Chain offer convenient fulfilment choices that work for their customers
- How Dobbies Garden Centres approaches recommendations – UK-based DobbiesGarden Centres makes it easy for customers to find out about fulfilment and then take delivery of the products they buy online
- The Capital Value Chain – Growth 3000 retailers stand out in the Capital Value Chain when they reinvest their profits into the business
- How Helly Hansen approaches sustainability – With a motto of “Born by the sea. Raised by the mountains,” Norwegian outdoors equipment specialist Helly Hansen is on a mission protect the environment
The Ranking – RetailX Europe Growth 3000 2024
Inclusion in RetailX Ranking Reports is based on the size, or ‘Footprint’, of retailers, brands and marketplaces: their impact in terms of search volume, visits, stores, social reach and turnover.
This report includes the 3,000 brands that follow on from the annual RetailX Europe Top1000 report, selling to the 30 markets of the EEA plus the UK and Switzerland.
We consider retail revenues, both online and offline, the number of stores, the volume of web traffic and the popularity and use of apps to give each retailer a Footprint value.
Our rankings are based on performance – the services that brands offer the consumer – and how that performance is rewarded via revenues, profile and profit. Four value chains drive this performance:
- The Customer Value Chain: optimising the value of customers, measured by profit per customer.
- The Product Value Chain: optimising the value derived from products sold, measured by net margin.
- The Operations Value Chain: the ability to function at scale, repeatedly and profitably, measured by profit per order.
- The Capital Value Chain: the ability to source, harness and grow human, financial and intellectual capital, measured by return on capital employed (ROCE).
The final ranking of the list combines both Footprint with the Value Chain results of all brands in the list to produce a ranking where brands are listed alphabetically within performance clusters.
