SubX Subscription Report 2024

April 2024
Sponsored by
What's inside
Partner perspectives
Case Studies
Feature: Driving acquisitions in a challenging economic climate
Feature: Engagement and communities
Feature: Alternative payments
Featuring case studies with:
Report Summary

Report Overview

Unlock the secrets of the subscriptions economy by registering now for the RetailX Subscription Report 2024. In this report we dive into the allure of recurring memberships amidst economic uncertainty and explore the nuances shaping consumer behaviour. From curated meal boxes to indispensable necessities, discover how the subscription model is growing and becoming a feature of modern ecommerce.

In our second edition of the Subscription Report, we explore consumer behaviour and offer retailers invaluable insight into how they can add value with subscription offerings.

With opportunities from fitness routines to remote office solutions, the subscription market continues to flourish. The numbers speak volumes—worldwide digital subscriptions reached a staggering $650 billion in 2020, with forecasts predicting a market size of $687 billion by 2025.

Despite the opportunity for growth with subscription packages, only 6% of RetailX Global Elite Retailers offer subscription programmes, leaving ample room for expansion. Inside the report we explore the geographical preferences of consumers, with the US favouring digital content while Europe leads in experiential subscriptions.

The report also looks at real-world examples through in-depth case studies of Hotel Chocolat, Graze, Cocoon, Netflix and Gousto

Company Profiles

To further illustrate the findings of the report we include 5 company profiles, each profile includes web traffic, share price over time, company revenue and company profit. As well as an indepth case study highlighting consumer behaviour:

  • Hotel Chocolat – The British chocolatier and cocoa grower has used its innovative subscription service to drive growth and enhance customer engagement.
  • Cocoon – Established in 2019, Cocoon is a London-based circular high-end bag subscription service.
  • Graze – British snack company Graze was founded in 2008 with the aim of providing healthier alternatives to traditional snacks.
  • Netflix – One of the world’s leading streaming platforms. Over the years the company has continuously tweaked its subscription offers to meet changing needs and viewing habits.
  • Gousto – Off-the-shelf subscription technology didn’t exist so the team decided to build its own, allowing it to scale significantly and start innovating the product into the offering we know today

Download the RetailX Subscription Report 2024 which will equip you with the tools to navigate this ever-evolving landscape.

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