The Nordics Ecommerce Region Report 2023

May 2023
Sponsored by
Report Summary

This in-depth report examines the state of ecommerce in the Nordic region, both at a regional level and from the perspective of the individual countries of Denmark, Finland, Iceland, Norway and Sweden. Close historical ties keep the five countries of the Nordic region working in cooperation but also as separate sovereign states.

We deep dive into the populations of individual countries and internet usage showing patterns of behaviour and consumer preferences. These highlight the categories that are attracting the most customers online, consumer preferences around delivery and payments, and the importance of returns. Find out how retail remains challenging following inflationary peaks and rising prices but 2024 holds more promise.

Discover how cash is becoming increasingly superfluous as the region moves closer to a cashless society. In Sweden between 2010 and 2020, the percentage of consumers who used cash to pay for their last purchase dropped from 39% to just 9%. Similarly, consumers in Norway and Iceland rarely use cash.

The report also looks at delivery preferences and uncovers why parcel lockers and other third-party collection points, are popular with consumers in the Nordic countries. Plus, how Denmark leads in sustainable progress, while Sweden’s Greta Thunberg holds world leaders to account.

Happy populations, with an appetite for cheap prices and the convenience of ecommerce, have made five interesting, mature ecommerce markets with which domestic and global retailers alike are keen to engage.

Report highlights:

  • 52 pages of market-leading research into the Nordic ecommerce region 
  • Specific ecommerce overviews of the individual Nordic countries of Denmark, Finland, Iceland, Norway and Sweden
  • Research is illustrated throughout with 49 easy-to-read graphs, figures and charts 
  • 6 company profiles: CDON, Clas Ohlson, Elkjøp, H&M, Lego and XXL

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