Totally personalised marketing

February 2024
Sponsored by
Report Summary

How commercetech can deliver the ultimate UX

To deliver the rich levels of customer experience, personalisation and engagement that consumers demand requires a raft of technologies – but the real art lies in how to make them all work in harmony. Welcome to the world of ‘commercetech’

Download our whitepaper produced in partnership with Rainy City in which we discuss the impact of customer experience on retail success and how commercetech can deliver the ultimate UX.

What is commercetech? In short, personalisation, but not the kind that has been around since the early 2010s, focused on marketing and advertising tech built around social and digital media as the channels of choice. Instead, it is a much more granular approach that truly understands consumers at an almost individual level and which can learn and adapt. 

Welcome to the world of commercetech in the AI age. It is tech that can pull data and knowledge from all your systems together in one place to allow the whole business to understand what is going on both within the business and what its customers are doing. Pulling it all together in one easy to use dashboard – the commercetech dashboard – gives the business that most powerful of assets, the single view of the truth.

In this whitepaper we aim to give you an understanding of commercetech, the practical applications and how you can implement it into your business. To do this we discuss:

  • The retail-specific challenges.
  • What makes good CX and why is it important?
  • The role of data and how to collect it.
  • How commercetech delivers CX.
  • The growing role of AI and Blockchain.
  • How to create a commercetech strategy.
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