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Republic revamps online store

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Fashion retailer Republic has met customer demand with a relaunch of its online store. That’s set to be followed by the introduction of new multichannel services early next year.

The redesign follows Republic’s £300m acquisition by TPG (Texas Pacific Group) in June this year. The new-look store’s features aim to make navigation easier while making the customer journey towards purchase clearer. The site was revamped on its Venda enterprise platform.

Jo Molineux, head of multichannel at Republic, said the flexibility of the platform had allowed the company to add in the new functionalities. “However,” she said, “the plans do not stop there. To facilitate a truly multichannel experience with Venda we plan to launch a mobile offering, web-enabled stores and click-and-collect early next year.”

Republic opened its first store in Leeds in 1986 and launched its ecommerce store in 2007.

Eric Abensur, group chief executive at Venda, said: “Republic’s ongoing success, as a top online retailer and with over 40% year-on-year growth, is evidence of how an online retailer can really optimize the online channel to stay competitive and current in today’s multichannel marketplace.”

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