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Ongoing research

IT DOESN’T STOP HERE. The InternetRetailing Europe Top500 represents just the start of this research journey. Through our analysis of the performance of leading European retailers, we’ve uncovered new and interesting areas of research that we intend to tackle in future reports.

In coming months, we’ll continue to expand the metrics that we cover and through detailed and at-scale analysis, we aim to find and explore new relationships between the practice of what retailers are doing, their results and, over time, the way that what they are doing changes.

The coming year will see six Performance Dimension reports looking in-depth at how these leading European retailers are approaching the Performance Dimension areas of The Customer, Operations and Logistics, Merchandising, Brand Engagement, Mobile and Cross-channel, and Strategy and Innovation. There’ll be detailed analysis through best practice case studies, interviews with leading retailers and analysis of industry developments.

The InternetRetailing Multichannel Brand Index will move on to address how brands work as they contest ground traditionally owned by retailers through their own direct-to-customer operations. The successful brands and their strategies will be assessed through the same metrics as the IREU Top500 Index.

At the same time, the next 12 months will bring online new analyses and reports, both in print and online. will be home to blog posts exploring these themes in more detail, while through the InternetRetailing series of events – including the October conference and the spring Expo – we will continue to offer further and fresh insights as European etail gathers pace over the coming years.

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