When retailers help their customers find just the item they need, they’re more likely to see them return to buy again. Chloe Rigby reports on how start-up Spoon Guru helps supermarket shoppers identify the foods that fit sometimes exacting dietary requirements.
Those retailers that offer sophisticated services today are best placed to offer the kinds of innovative services that will be mainstream in the future. Jonathan Wright considers what the numbers tell us about how IREU Top500 retailers are doing here.
In recent years, retailers have moved further towards putting their customers at the centre of their businesses. Strategies built around customer service and experience will help to recruit new customers to the brand. Here we round up some of the approaches taken by retailers that stand out in this Dimension