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Research Articles

Strategic Overview


12 approaches that work


The Post Office: getting social with customers


Get ready for GDPR


Tesco: loyalty still matters, 23 years on


Oasis: omnichannel all-rounder with added flair


Notonthehighstreet: how an online market gets physical


IKEA: friction and the customer experience


Inspiring loyalty with cross-channel service


Preparing for the future today

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