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Research Articles

Get connected to the Internet of Things

Get connected to the Internet of Things

08 Nov 2018by Chloe Rigby
The Internet of Things has long been seen to have enormous potential. But as yet, relatively few brands and retailers have got to grips with how the IoT might enhance their multichannel strategies. Chloe Rigby finds out more about the opportunities.
AgencyBrandsCustomerDataIRUK Top500LocationOtherPeopleProductRetailerSubscriptionTechnologyThe CustomerUKWebinar
12 Approaches that work - IRUK Mobile & Cross Channel November 2018

12 Approaches that work - IRUK Mobile & Cross Channel November 2018

08 Nov 2018by Paul Skeldon
Mobile now plays an integral role in all parts of the omnichannel shopping journey. Across in-store and online key changes are being wrought by mobile, writes Paul Skeldon.
AgencyBrandsCustomerDeliveryEcommerceGroceryMarketingMarketplacesMobileOnlineOtherPeopleProductResearchRetailerTechnologyUK
Know your customer

Know your customer

04 Dec 2017by Staff Writer
Once retailers really understand their customers, they’ll be able to offer an engaging experience, says Paul Lynch, Managing Director, PFS EMEA.As customers, we expec
12 best-practice approaches

12 best-practice approaches

22 Sep 2017by James Pearson
Retail can’t stand still because customers don’t stand still. Where once it was seasonality that dictated most of the timescales for change and new stock on the h
AgencyBrandsClothingCustomerDeliveryEcommerceFocusGroceryHealthInternationalMarketingMobileOnlineOtherPaymentRetailerSubscriptionTechnologyThe CustomerUK
Partner Perspective: PFS

Partner Perspective: PFS

28 Jul 2017by Chloe Rigby
Retail businesses are multi-faceted and demanding structures, requiring those in charge to effectively manage everything from ordering and logistics through to ma
AgencyBrandsCustomerDataDeliveryEcommerceManagerMarketingMerchandisingOnlineProductTechnologyThe Customer
PFS: Seamless shopping experiences: the key to customer engagement

PFS: Seamless shopping experiences: the key to customer engagement

21 Mar 2017by Chloe Rigby
TODAY’S DIGITALLY EMPOWERED shoppers expect seamless and relevant customer experiences underpinned by personalised information that extends across channels, all
Reinventing commerce through a digital lens to serve the empowered customer

Reinventing commerce through a digital lens to serve the empowered customer

03 Feb 2017by Chloe Rigby
Perrine Masset, Digital Agency Services Senior Manager at LiveArea, the in-house PFS Agency, considers the retail challenge of 2017TODAY’S DYNAMIC DIGITAL
Managing customer expectations: a competitive advantage in logistics

Managing customer expectations: a competitive advantage in logistics

05 Dec 2016by Chloe Rigby
To stay ahead of customers’ expectations in the constantly evolving world of ecommerce, retailers need to deliver an impeccable and consistent experience at all
PFS: How to create a winning customer-centric strategy for your business

PFS: How to create a winning customer-centric strategy for your business

22 Nov 2016by Chloe Rigby
Keeping customers satisfied is essential to the long-term success of your business, especially in a competitive market. Satisfied buyers may become loyal custom
Using data to drive innovation

Using data to drive innovation

05 Oct 2016by Chloe Rigby
RETAILERS ARE CONTINUALLY are continually trying to keep up with a changing market, emerging technologies, and evolving customer behaviours. Not only do they ne

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