Retailers stand out in the Brand Engagement Dimension when they inspire and include customers in conversations, says Martin Shaw, head of research at RetailX.
As retail changes, customers expect to be able to get hold of their purchases without fuss and in ways that fit in with busy lives. Jonathan Wright considers what RetailX research says about how IREU Top500 retailers are doing here.
The smartphone is the device that binds together multichannel retail. Since Europe’s highest-performing retailers already understand this, they plan their strategies accordingly