As we’ve seen in the pages of this report, multichannel retailing isn’t just changing the way that people buy. It is also – or at least it should be – changing the way that businesses talk to their customers.
Retailers that take the time to strike up conversations with existing and potential customers stand out in the IRUK Top500 Brand Engagement Dimension. By providing information or inspiration that’s of real value to shoppers, these traders make a sale a little more likely. Here, Chloe Rigby rounds up 12 highly practical approaches that leading retailers are taking as they find new ways to open conversations with customers