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Research Articles

The Customer: Crafting well-judged customer experiences

The Customer: Crafting well-judged customer experiences

28 May 2019by Jonathan Wright
Shoppers expect consistent levels of service across channels. RetailX research reveals how well retail brands are doing here
BrandsClothingConsumer electronicsCustomerEUJewelleryMobilePerformance DimensionResearchRetailerRXBXSellingThe CustomerUK

Context: Making the most of technology

04 Apr 2019by Penelope Ody
Digital-savvy customers expect merchandisers to deliver websites with rich content, plenty of product information and personalised offers. Thanks to technology, explains Penelope Ody, they can. 
CustomerDataDeliveryEUMerchandisingMobileOnlineOtherProductRetailerTechnology
Analysing The Numbers: Seamless Retail

Analysing The Numbers: Seamless Retail

05 Mar 2019by Jonathan Wright
Building memorable and consistent customer experiences is tough. RetailX research reveals that retailers often perform strongly here, yet there’s plenty of room for improvement too. Jonathan Wright looks at the numbers.
BooksBrandsClothingConsumer electronicsCustomerDeliveryEUFashion accessoriesGardenHealthIREU Top500JewelleryMarketplacesMerchandisingMobileOtherProductReady-made foodResearchRetailerSellingSoftwareSports and outdoor equipmentTechnologyThe Customer

Context: Adapting to a changing customer base

05 Mar 2019by Penelope Ody
Understanding customers is essential for successful retailing but, as Penelope Ody explains, digital technology and changing demographics are presenting new challenges
CustomerDeliveryEUEuropeFocusMarketingOnlineOtherProductRetailerTechnologyUK

Conclusion

05 Feb 2019by Jonathan Wright
CustomerDepartment StoreEUFocusRetailerUKUnited Kingdom
Develop Routes To Export Success

Develop Routes To Export Success

21 Sep 2018by Chloe Rigby
Chloe Rigby looks at four strategies that leading retailers use as they grow their business overseas
BrandsCustomerDataDeliveryEcommerceEUEuropeInternationalIRUK Top500MarketingMarketplacesMobileOnlineOtherPaymentProductResearchRetailerSellingTechnologyThe CustomerUKWebinars

Insights around the world

01 Aug 2018by Emma Herrod
EU

Brand Engagement

26 Jul 2018by Jonathan Wright
Once upon a time, retailers knew little about their customers beyond basic customer profiling. No longer. Today, retailers that engage with customers gain loyalty alongside valuable, actionable insights
Brand EngagementBrandsCustomerDataDeliveryEUGroceryMarketingMarketplacesMobilePeopleProductRetailerSocial CommerceSoftwareUK

The Customer

26 Jul 2018by Jonathan Wright
Customers judge retailers by the practice of the best, which means that customer experience is key to success
BooksBrandsClothingConsumer electronicsCosmeticsCustomerDeliveryEUFashion accessoriesFocusHealthIREU Top500MobileOnlineOtherPeopleProductReady-made foodResearchRetailerSellingSoftwareSports and outdoor equipmentStationeryStationery and craft

Changing expectations

18 Apr 2018by Jonathan Wright
For retailers faced with upcoming generations of digital natives, coping with customer demands and expectations will be challenging. Artificial intelligence can help, reports Penelope Ody

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